Psychological Factors Affecting Consumers’...

Table of Contents 1. Introduction!....................................................................................................................................!2! 2. Literature review and conceptual framework!..........................................................................!3! . 2.1 Thà ¸gersen (2000) – Psychological determinants of paying attention to eco-labels in purchase decisions!......................................................................................................................................!3! 2.2 Cognitive dissonance and Attitudes!..................................................................................................!4! 2.3 New model and Research†¦show more content†¦The aim of this paper is to investigate psychological factors that lie behind consumers’ purchasing decisions of eco-labelled products, and will therefore have a psychological focus. However, the problem will be investigated from a marketing perspective, thus the results will be linked back to practical suggestions for marketers. The paper starts with a literature review, then a conceptual model based on the model by Thà ¸gersen (2000), cognitive dissonance theory and consumer attitudes will be presented. Further the new model will be tested using results from empirical research. The final section aims to identify further research in order to improve knowledge on this topic. ! 2! 2. Literature review and conceptual framework The first part of the literature review introduces the model developed by Thà ¸gersen (2000). He investigates the psychological processes consumers experience in decision-making of purchasing. This paper aim to identify cognitive processes that occurs between the consumers become aware of the label and eventually decides to make a purchase. Hence theories of cognitive dissonance and attitudes are introduced. The last part of this section presents a new model developed on the basis of the model developed by Thà ¸gersen (2000) and the mentioned factors. 2.1 Thà ¸gersen (2000) – Psychological determinants of paying attention toShow MoreRelatedOrganic Products4246 Words   |  17 Pagesbut with time and more understanding of the subject, the revised definition of an   entrepreneur also includes â€Å"intrapreneurs†, that is an entrepreneur operating within a corporate environment. Entrepreneurs are the strategic factors in economic development and the central factors in the trade cycle as they are the driving force of an economy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ecology or environmental biology is the branch of biology which takes into consideration the examination of living organisms in the natural environmentRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesdeveloping countries www.elsevier.com | www.bookaid.org | www.sabre.org Contents Preface Overview of the book’s structure 1 Introduction 1.1 1.2 1.3 1.4 1.5 1.6 Learning objectives The nature of marketing The management process Strategic decisions and the nature of strategy The marketing/strategy interface Summary xi xiii 1 3 3 7 11 19 37 41 43 45 45 50 53 70 71 75 77 79 79 80 81 86 88 89 101 102 104 107 109 Stage One: Where are we now? Strategic and marketing analysis 2 Marketing auditingRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesrecognize Michael’s contributions to academic accounting. I am honoured to join them. Anthony G. Hopwood University of Oxford December 2005 PREFACE ‘ A multitude of forces shape management accounting. From an organizational perspective, decision-makers and other users of accounting information often perceive changes in their information needs. Consequently, providers of accounting information within organizations respond to many of these desired changes by redesigning management accounting