Business Plan For A Child Care Facility Marketing Essay

Business Plan For A Child Care Facility Marketing EssayThe alphabet social club is a full serving kidskin company. It provides child feel for set for kids of age ternary to pentad. The ass of the company pass on be double income professional parents. skipper parents have been very keen in terms of their childs development and maturation in a healthy and learning environment. To attend their children best facilities, they are unbidden to pay hand nigh amounts. The ABC company leave proved to be a cutting limit in terms of child development, (Smith, 1993) providing serve of change training staff for toddler development. A low student t distributivelyer symmetry, coupled with custom designed facility and proposed curriculum ensures high quality service for parents and children. The ABC order expects to be a returnsable service provider by the end of the year and has projected a modest net profit by three years.http//www.bplans.com/child_ fear_business_plan/images/7da e8e980a9f4c97a74c2bb836c3a9bd.pngMissionThe ABC company has mission to deliver top level child armorial bearing operate. We strive to provide maximum mirth to our customers. In order to prove this statement, everything else aloneow fell into place. The company is passionate plenty to meet and exceed customer needs.ObjectivesThe objectives of the ABC Company for initiative three years of operation includeIn the first seven months, ABC Company will be utilized by at least 35 different families.Provide high quality services that will lead to exceed the customer expectationsIncrease in number of served clients by 20% each yearDevelopment of a profi put back and sustained startup businessA brief overview of the companyThe ABC Company will offer its services of child care for the children with age of Three to Five. The services will be available between 7a.m to 6 p.m. There will be variety of line of works that children will enjoy to learn. Such activities include, large muscle gr oup activities, arts and crafts, assimilation, and tasks (Smith, 1993) related to general learning. There will be low teacher student ratio to ensure the delivery of quality services and also meeting the expectations of customers. The company will conduct its services centers in recently purchased home that have been born-again to child care services center.Start up summary of businessStart up cost for ABC Company includesProcurement cost of a four bedroom house.Renovation expenses of house to make some changes in accordance with requirements of child care service center.Office furnitureComputer musical arrangement and printerphoto copier and fax machineChairsTablesT.V roomMats and pillows for sleepingplay ground with outdoor games accessoriesLaundry facilitiesToysFirst Aid box killing suppliesMarketing expensesLegal advisors feeNote *All long term assets are depreciated using long term depreciation method.http//www.bplans.com/child_care_business_plan/images/5e06f6f2664d40f3b091b 667fa5335ed.pngTechnological needsfundamentally the ABC Company does not need any high technology software. As the main concern is high quality child care services for target group of customers and the services will be provided by highly professional teachers who focus on development and effective learning of the children, basic concepts do and involving the children in innovative and creative activities.Services of companyThe ABC Company offers high quality services of child care for kids of age three to five years. Its customized facilities, low teacher student ratio and innovative learning programs give the company competitive advantage. To accommodate the working parents, working hours are larger than regular or normal business working hours. In two income families, both parents are working, children care by reliable mean is major concern. The ABC Company s most appropriate and creative theme for this concern. It serves as virtual parents to children and provides the children with innovative learning tasks. Children are not monitored her but they are engaged ( Lindsay Lindsey, 1987) in creative, innovative and useful learning tasks to a lower place close supervision of our highly specialized and trained staff.Summary of Market AnalysisAs the company is focus to provide services to child group with age of three to five years, the target market of the company will be two income professional families. These professionals, as common practice, ( Lindsay Lindsey, 1987) are not allowed to carry their children with them at work place care of their children during their working hours is of great concern for these professionals. The ABC Company provides creative solution and best option for the parents who want to have something more than just babysitting facilities. (Smith 1993) Parents will likely to be interested in selecting the child care facility for their children where they will learn many innovative and useful skills such as, reading, writing, art an d crafts and socialization etc. Professional parents are keenly interested in ( Lindsay Lindsey, 1987) growth and development of their children in an innovative manner, and they are more willing to pay for the services.Strategy and implementation summaryDelivery of child care services will be provided in safe and secure environment, keeping children safe and secure to avoid any mishap or hazardous incident for children. The mission of ABC Company is to make the parents feel good as well as make the learning fun and secure for children.Competitive EdgeThe competitive edge of ABC Company is complete compliance with legal and regulatory requirements while meeting all appropriate certification and licensing requirements. Moreover, all candidates are passed through act upon of background screening before hiring. All these unique attributes give the ABC Company a competitive edge.Market segmentationThe target of ABC Company is one explicit group of customers, the two income professional s family from middle and top class. Usually this group of customers has money but not time for their childrens care. They try to outsource this task of child care, the ABC company s most reliable option to con emplacementr in this regard. (Helburn Howes, 1996)This group of customers has start teaching their children basic concepts and skills as writing, reading, socialization etc. The ABC Company will continue to develop and polish these skills exactly in accordance with customer expectations. (Helburn Howes, 1996) Professionalism is the basic reason for parents group world more ambitious in terms of their childrens learning and they have enough money to provide sophisticated child care.Market Analysis pieStrategy for target market segmentationSegmented market needs some provision for child care of target group. Census by Labor Department indicates that 29% of children of working parents are cared by day care centers and 50% are cared by relatives. This indicates that there is en ough potential in the market specifically in context of our target group who is more concerned or so and prefers a structures learning environment for their child. It sounds good to visit relatives with children on weekends or for nights, but a structured environment for learning of child cannot be expected there. Instead, formal institutes like ABC Company with passionate services will be a great choice without any doubt. The American society continues to be a society of people working for long hours a day, they need child care services, and this ultimate need will derive the business for ABC Company.Analysis of service businessThe ABC Company has to compete in child care industry. There are companies at all levels from basic baby sitter service companies to child development and learning service companies making the industry jolly broad and populated. Companies in the concerned industry are providing quality services (Helburn Howes, 1996) during business hours as well as night a nd evening hours services. Price, quality, and gut tincture drive a lot of parental choices. The secret of success for the ABC Company lies in selection of a specific segment of market with enough potential of success and growth opportunities.Management planPerson 1, the founder of ABC Company, will be closely monitoring daily operations child care centre. He has earned his Post graduate degree in English from XY University. After completion of education, he has been teaching in India for five years, he got a room on rent there, he was taking care of the land ladys children in exchange of rent of the room. Although it was firs time, he was looking after the children in this way, but it was an interesting experience for him. This experience gave Person 1, to think on new avenues and he was thinking about to start his business of child care when he returned to America. No doubt, it as successful experience with children, that led person 1 to consider this business as his career. To g ain more knowledge about the subject, he got masters degree n education program to persue toddler development. After this degree he has earned more confidence about starting signal a child care business with great chances of success. He purchased a house for this purpose and converted it into child care facility center. There is some key professionals such as Person2, Person 3 ,4 and 5 has also been hired by Person 1, to carry forward child business activities with keen opinion of these professionals. All of these have masters degree in their respective area of specialization and have great experience in their respective fields. personnel office planStaff of ABC Company planned to be consisting of person 1, working full time, playing the role of leader and trainer as well. During first three months, two teachers, two assistants and one person for general health, who will help out with custodial, cooking, and laundry tasks. By month seven, two more assistants will be hired.Personne l PlanYear 1Year 2Year 3Matt$24,000$30,000$36,000Teacher$30,000$36,000$36,000Teacher$30,000$36,000$36,000 tenet assistant$20,000$24,000$24,000Teaching assistant$20,000$24,000$24,000General help person$15,000$18,000$18,000Teaching assistant$12,000$24,000$24,000Teaching assistant$12,000$24,000$24,000Total People888Total payroll department$163,000$216,000$222,000Financial planGeneral AssumptionsGeneral AssumptionsYear 1Year 2Year 3Plan Month123Current Interest Rate10.00%10.00%10.00%Long-term Interest Rate10.00%10.00%10.00%Tax Rate25.42%25.00%25.42%Other000Break-even AnalysisThe Break-even Analysis indicateswhat is necessary in monthly revenue to break even.http//www.bplans.com/child_care_business_plan/images/f07614e9e57840458f6e683d2759c018.pngBreak-even AnalysisMonthly Revenue Break-even$18,669AssumptionsAverage Percent Variable woo2%Estimated Monthly Fixed Cost$18,296Projected Profit and LossThe following table will indicate projected profit and loss.http//www.bplans.com/child_car e_business_plan/images/6867c3b9b3a14652b2e1fe171856300a.pngProjected Cash FlowThe following chart and table will indicate projected cash flow.http//www.bplans.com/child_care_business_plan/images/dbee2235438e45678f4ebf4f761411d9.pngPresidentOrganizational chartVice PresidentTeacherTeacherAssistantAssistantManagement Team GapAlthough all the members are highly professional and experienced, they have excellent skills to make sure the successful journey of business. There is not gap exist at the side of management of child care service center of ABC company. At the lower level, assistants are the people who need guidance to work efficiently, but under the supervision of our experts, they will soon become able to deliver their services in efficient manner.